IBM - Content in the Cloud

Art Direction, Set Design, Animation

Designed one of thirty-seven IBM spots during the 2014 Master's Tournament.  The spot illustrates the calculation that by the year 2017, two-thirds of mobile traffic will come from cloud content.  After the initial concept and boards were approved, set design, construction, and photography were all done within a week. Compositing was finished shortly after, just in time for IBM's package deadline.   

Produced by Thornberg & Forester

Creative Direction by Justin Meredith