Blanchard's Coffee - Special Roast

Art Direction, Animation

To celebrate Richmond hosting the 2015 UCI Road World Championships, Blanchard's Coffee Roasters developed a special blend and timed the release to coincide with the races.  

Blanchard's wanted social content to tease the special release before being announced.  Using elements from the packaging and icons developed by Bryan Ahn, two animations were produced for social media.   The first, celebrated the relationship of biking and coffee.  Comparing and contrasting the icons; a bean and a helmet, bike gears with a coffee grinder, a tire pump with a french press, the animation playfully commented on Blanchard's (and Richmond's) equal love of coffee and biking.

The second animation celebrated the direct trade relationship with Colombia Finca el Ocaso farms.  Using footage shot on white, a coffee cup is lifted to reveal a coffee ring slowly bleeding into the image of a bicyclist.